Squad Leader Ama is guilty of Instagraming food.
With the increasing popularity and normalization of Social Media into our day-to-day lives food photography has become a growing trend. A tendency to glamorize and share our meals probably extends as far back as the rise of the blogging. From step-by-step recipe instructions to full on editorial spreads, images of food are a central and often expected part of our lives.
Some people don’t understand it. Some feel the need to go so far as to call it a disorder. It’s like most things where one section of the population is fascinated and transfixed and the others just stand by and name call. (The Squad is 100% guilty of food picture taking 85% of the time.)
But listen to this you food loving bleeding hearts. There’s a new initiative from theSalvation Army that allows diners in Toronto the opportunity to affect real change in the world. Picture Less Hunger asks Canadians dining out at select Toronto eateries to tweet, Instagram and Facebook their meal along with a statement of support for the Salvations Army’s efforts to lessen hunger for all Canadians. Patrons can also, at their discretion, have a $2 donation to the Salvation Army added to their bill. Additionally, there is a Donate Now option on the Picture Less Hunger site.
Cafe Belong Menu snapped by FourSquare user kel P.
One of the 15 restaurants participating in the weeklong initiative is Café Belong located at the Evergreen Brick Works. Café Belong Owner and Chef Brad Long, one of Canada’s most acclaimed chefs and toughest food critics, was one of the first to commit to the Picture Less Hunger project. “Everyday I notice groups of people taking photos of their food and sharing it through social media,” said Chef Long.
Chef Long captures the simplicity and genius of the program by saying, “it turns the simple act of taking a photo into a chance to spread some good, and I have no doubt our staff and valued guests will be on board.”
FGFS Lead Photographer Yuli is also way guilty of Instagraming her food.
So you can plan you visits, here are the other restaurants participating in #picturelesshunger:
- Caplansky’s Delicatessen 356 College St
- Fancy Franks 326 College St
- Insomnia 563 Bloor St
- Jules Bistro 147 Spadina Ave
- KO Burger 366 Bloor St
- L’Avenue Bistro 1568 Bayview Ave
- Lou Dawg’s B-B-Q 589 King St W & 76 Gerrard St E
- Lucien 36 Wellington St E
- North of Brooklyn Pizza 650 ½ Queen W
- Puck N Wings 362 Bloor St W
- Sweet Lulus 859 Queen St W & 350 Bay St
- The Firkin On King 461 King St W
- The Mad Bean Coffee House 519 Ave W
- The King’s Table 793 St W
- Toni Bulloni 156 Cumberland St
Access to good, nutritious and healthy food is a cause close to the heart of all Fat Girl Food Squad members. We encourage you to participate. Tag your images with#PictureLessHunger and say a few words about your support for what the Salvation Army does to bring dignity and basic necessities to some of the most marginalized people in communities across Canada.