Jamie Oliver Wants ‘Better Food for All’

JamieOliverSignage1

Just last week, Jamie Oliver was in town promoting his newest cookbook and television show, “Save with Jamie” and we were invited to an intimate Q&A with him in the Chatelaine Kitchens.

Jamie Oliver is many things to many people. To some, he is the charming British chef who hosted the television show, “The Naked Chef”.  I won’t lie, I may have tuned into the show during my teens hoping there would be a naked chef.  But Oliver has had many more accolades in his career than Naked Chef.  Since then, he has campaigned against fast-food chains and tried to work on healthy eating for all, through improving people’s knowledge of food, helping to provide cooking skills and recipe building.

JamieOliver1

In this latest book and television show  “Save with Jamie” (airing on Food Network Canada, Sunday mornings)  he teaches us how to prepare money saving meals that are affordable, delicious and tasty.  In his Q&A at the Chatelaine Kitchens, Oliver spoke to how we should try more fresh food and become more adventurous in the kitchen.  In his book he shows people how to shop smart, cook clever and waste less by preparing meals that last longer.

JamieOliver2

For those unable to obtain a copy of the book (or don’t have cable, like myself): Sobeys, Canada’s second-biggest supermarket chain, has teamed up with Jamie to launch a program Canada-wide entitled, “Better Food for All”.  With this program, Oliver is working with the retailer to provide weekly recipes and cooking tips online and in stores.  In the market you’ll also be able to obtain not only Jamie Oliver’s branded line of cooking products but certified “humane” chicken, pork and beef in the grocery department and a bigger section of products free from artificial flavours and preservatives.

JamieOliverSalsa

Armed with Jamie’s tips to be adventurous in the kitchen and some money saving recipes, we’re excited to try out what “Save with Jamie” and the “Better Food for All” program have in store.